HubSpot's Sales Navigator integration and CRM Sync: requirements, limits and a cheaper route

The two apps side by side

Plans and ratings as shown on HubSpot's help pages and Marketplace on 7 November 2026.

What the Sales Navigator app does, and doesn't

Once connected, a Sales Navigator card appears on the right of HubSpot contact and company records. From it you can see the person's LinkedIn details, save them as a lead in Sales Navigator and send InMail, without leaving HubSpot.

It works in one direction: it adds LinkedIn context to people already in HubSpot. It doesn't create contacts, doesn't sync fields into HubSpot, and doesn't help when you're on LinkedIn and want to save someone. That's the main reason for its rating: in reviews, users point to the Advanced Plus requirement, lost access, and records matched to the wrong LinkedIn person.

What LinkedIn CRM Sync does, and its limits

CRM Sync is the fuller integration. HubSpot contacts, companies and deals appear in Sales Navigator as leads, accounts and opportunities, Sales Navigator activity is logged to HubSpot, and each user can create and update HubSpot contacts from Sales Navigator.

Limits from HubSpot's help page:

• Only new and updated data syncs after you switch it on. For a full resync you reinstall.
• The field mapping can't be edited.
• One HubSpot account per Sales Navigator environment.

It only covers Sales Navigator. People you find on regular LinkedIn profiles still need another route.

Who should use HubSpot's own route

Use it if your sales team already has Sales Hub Professional or Enterprise seats and Sales Navigator Advanced Plus. The apps cost nothing extra on top, CRM Sync keeps Sales Navigator and HubSpot aligned, and it's supported by both companies.

Don't buy the plans for it if all you need is to get people from LinkedIn into HubSpot. Advanced Plus is LinkedIn's top Sales Navigator tier and Sales Hub Professional is a large step up from Starter. A team on HubSpot's free or Starter plans, or on Sales Navigator Core or Advanced, gets nothing from either app.

Getting Sales Navigator leads into HubSpot without Advanced Plus

Sales Navigator has no spreadsheet export of lead lists, so leads go into HubSpot one at a time, from the lead page.

By hand

1. On the lead page (linkedin.com/sales/lead/…), note name, title and company.
2. Open their regular LinkedIn profile from the lead page and copy that address. Sales Navigator addresses only work for Sales Navigator users, so they make a poor LinkedIn URL.
3. Search HubSpot for the person first, then create the contact with the regular address in LinkedIn URL. If you want the Sales Navigator link too, keep it in a separate custom property.

With an extension

Some LinkedIn extensions also work on Sales Navigator lead pages. Check that yours keeps the two links apart, and that it recognises the same person whether you open their lead page or their regular profile, so you don't get two contacts.

Questions